DescriptionPrudential Insurance Company of America Calendar featuring "The Prudential Girl," 1913. Color Lithographic print with calendar on verso. Published by Ketterlinus, Philadelphia, c. 1912. "The Prudential Girl" was an ideal of femininity used to promote beauty and wholesomeness by the Prudential Insurance company for decades. She is described as useful and ornamental, a welcome addition to the office place, who is meant to depict the sweet and simple charms of American girlhood.