DescriptionChildren's Menu from Holly House Restaurant, 14 Essex Street, Millburn. Color Lithographic print by Yogg & Company. Menu features meals identifiable by the following animals, which are pictured: Giraffe, Bear, Zebra, Elephant, Lion, Seal. Yogg and Company was a leading producer of menus and merchandising aides for the food industry. The company was founded by Millburn resident Howell Yogg , who lived at 234 Glen Avenue. The Yogg company was founded in Newark in 1923 and serviced restaurants, hotels and country clubs in the United States and Europe. Howell Yogg was renowned as an innovator in the food service industry, by combining menus and sales aids in its packages, and established retail marketing techniques in the industry. In the late 1960s, he also commissioned a group of nationally known artists and illustrators to create menus and merchandise. In April 1967, the company became a subsidiary of the Lasky company, a lithography, printing and design firm founded in 1917 and headquartered in Newark. In February 1969, the company opened a 61,000 square foot new plant occupying 5 acres at 71 East Willow Street in Millburn. The building, designed by architects Rotwein and Blake was the main site of production for the approximately 170 employees of the Lasky Company. The company filed for bankruptcy and closed its Millburn plant on April 8, 1994.